AI in the Entertainment Industry with Duncan Crabtree-Ireland, National Executive Director & Chief Negotiator, SAG-AFTRA | EP 14

In this episode of the Responsible AI Report, Duncan Crabtree-Ireland, National Executive Director and Chief Negotiator at SAG-AFTRA, discusses the impact of AI on the entertainment industry, particularly in light of the historic 2023 strike. He outlines the protections negotiated for artists regarding their likenesses and creative work, emphasizing the importance of informed consent and fair compensation. Duncan also shares insights on how SAG-AFTRA plans to evolve its AI guidelines to keep pace with emerging technologies and highlights the vision of using AI to augment rather than replace human creativity. The discussion concludes with a call to action for ongoing engagement and education around AI's role in the industry.

Takeaways

• SAG-AFTRA negotiated significant protections for artists against AI misuse.
• Informed consent and fair compensation are key principles in AI negotiations.
• The entertainment industry is in a constant state of negotiation regarding AI.
• AI tools can enhance creativity rather than replace it.
• Negotiations with various industries help shape AI guidelines.
• The need for transparency in AI's use of artists' likenesses.
• AI's rapid advancement requires adaptive strategies from unions.
• Maintaining a level playing field for human artists is crucial.
• Collaboration between artists and technology can lead to positive outcomes.

Learn more at:

https://www.sagaftra.org/

https://www.linkedin.com/company/screen-actors-guild/

https://www.linkedin.com/in/duncanci/

@duncanci

@sagaftra